Internet Marketing Pioneer

Rich Schefren AI Architecture and Business Strategy for Entrepreneurs

Unleashing actionable insights for entrepreneurial success.

Rich Schefren is an AI business strategist and founder of Strategic Profits, best known for publishing the Internet Business Manifesto (5 million downloads) and for coaching the biggest names in internet marketing. Russell Brunson, Ryan Deiss, Jeff Walker, Frank Kern, and Todd Brown have all publicly credited Rich as a behind-the-scenes strategist instrumental in their success. He’s helped business owners generate over $15 billion in additional revenue using the Strategic Profits Methodology.

Gurus We’ve Helped Grow

16 Million

Downloads of Reports

729434

Students

267

SOW Episodes Recorded

15 Billion+

Client Revenue Increase

757611032

Supplements consumed

24391

Rope jumps in a single day

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Pioneering Marketing Since 2002

Pioneered First Online Business Coaching Program

Pioneering Marketing Since 2002

Published the Internet Manifesto
Pioneered the Freemium Model, First Viral Business PDF
First E-Learning Drip Platform

Pioneering Marketing Since 2002

First Company to Ever Livestream a Live Event
Introduced Agora Publishing to the VSL
Attended SXSW Together with Gary V

Pioneering Marketing Since 2002

Invented Automated Webinars and Published Report on It
Hosted the First Ever 24 Hour Livestream
First to have Gary V on Stage

Pioneering Marketing Since 2002

AI Strategist: After pioneering the free lead magnet, predicting the rise of social media, calling attention scarcity early, popularizing the VSL, and inventing the automated webinar that took over the industry, Rich is now focused on helping founders build strategist-class advantage with AI.
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2003 2006 2007 2008 2024-2026

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Rich Schefren

Rich Schefren is widely recognized as an Internet marketing pioneer and one of the world’s top experts on online business strategy.

AI BUSINESS MANIFESTO LIVE — Monday, October 5, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Monday, October 5. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

AI BUSINESS MANIFESTO LIVE — Friday, October 2, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Friday, October 2. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

AI BUSINESS MANIFESTO LIVE — Monday, September 21, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Monday, September 21. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

AI BUSINESS MANIFESTO LIVE — Thursday, September 10, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Thursday, September 10. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

AI BUSINESS MANIFESTO LIVE — Tuesday, September 8, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Tuesday, September 8. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

AI BUSINESS MANIFESTO LIVE — Monday, September 7, Noon ET.

Your AI got better this year. Your business probably didn't change much because of it. That gap isn't the tool — it's that your AI knows what you decided and has no idea how you decide.

That's what I'm on here every weekday to work on, in the open.

Here's the format. One entrepreneur. One real problem in their actual business. Thirty minutes, built live on the air. Not theory. Not a webinar with a pitch at the end. You watch the work happen — including the parts that go wrong.

And if somebody brings a real problem, it hijacks the whole thirty minutes and we build that instead. That's the better episode. Bring one.

Want to be the one in the chair? Read the manifesto, then tell me what's in your way. That's how I'm choosing.

Monday, September 7. Noon Eastern. Free. Bring your AI.

https://sp.strategicprofits.com/manifesto/

Free Download!

Internet Business Manifesto

Discover the biggest reason internet business owners struggle and fail … and why it’s not too late for you to start and grow a successful business online.

Frequently Asked Questions

Who is Rich Schefren?

Rich Schefren is a business strategist and founder of Strategic Profits, the company behind the Internet Business Manifesto. Known in the marketing industry as the “Guru to the Gurus,” Rich has coached Russell Brunson, Ryan Deiss, Frank Kern, Jeff Walker, Todd Brown, and Mike Filsaime. His client work has generated over $15 billion in additional revenue across 20+ years.

What is Strategic Profits?

Strategic Profits is a business strategy and AI training company founded by Rich Schefren in 2004. The company has trained over 729,000 students and helped clients generate more than $15 billion in additional revenue. Its flagship programs include the Internet Business Manifesto, ZenithMind, and Force Multiplier.

What is the Internet Business Manifesto?

The Internet Business Manifesto is a free report written by Rich Schefren in 2006 that explains why most online business owners stay stuck and how to build a real business instead of chasing tactics. The report has been downloaded over 5 million times and is credited with shaping the strategies behind ClickFunnels, Digital Marketer, and dozens of other industry-defining companies.

Who has Rich Schefren coached?

Rich Schefren has coached many of the most recognizable names in modern online marketing, including Russell Brunson (ClickFunnels), Ryan Deiss (Digital Marketer), Frank Kern, Todd Brown, Jeff Walker, and Mike Filsaime. Each has publicly credited Rich as a strategic mentor or behind-the-scenes consultant who shaped their breakthrough work. He’s often referred to in the industry as the “Guru to the Gurus.”

What is ZenithMind?

ZenithMind is Strategic Profits’ AI implementation program, designed to help business owners build customized AI systems that run their marketing, sales, and operations. Participants train AI on their voice, judgment, and business context so the technology operates with their decision-making patterns. ZenithMind is the foundational installation that operators complete before advancing into Force Multiplier and higher-tier programs.