I was shocked when I heard this…
But this past January alone, financial publisher, Legacy Research, sent millions of emails to a list with about 315,000 people.
The average open rate?
A whopping 55%!
Needless to say, it’s quite an accomplishment.
And it’s all because Legacy’s Director of Marketing, Fernando Cruz, realized that smart list segmentation is the secret for consistently landing in the Gmail’s “Primary Inbox” and avoiding the dreaded spam folder.
In fact, Fernando and his team developed a unique approach that signals to email service providers that their messages are HIGH quality.
But rather than segmenting based on demographics like most marketers do…
They split their list into 9 specific “buckets” to ensure their emails get opened as much as possible.
And it works like gangbusters.
In fact, it increased their deliverability from 89% to 98%…
Which in turn, benefitted all sorts of other metrics (like skyrocketing their webinar registrants by about 107%).
And of course…
It helped bottom line too.
And it’s for these reasons that Fernando calls this strategy “the biggest game-changer” for Legacy Research.
In fact, they’re on track to blow past $400 million in revenue this year alone.
But the good news is…
Whether you’re a total beginner or grizzled marketing veteran, you can use this strategy to boost your open rates too.
Because Fernando recently gave all the details in an interview with Rich for the upcoming Steal Our Winners issue.
It’s a “must watch.”
And I’d go as far as to say that it’s one of the most important interviews we’ve recorded yet (especially if your business is advertising at scale).
Just make sure you sign up by Tuesday at midnight to reserve your copy of the upcoming March issue.
Your pen pal,
Matt Rizvi
P.S. Already a member of Steal Our Winners? Don’t worry. You’ll get access to the new issue as soon as it’s released on March 31st.
